chrisgilbey

Archive for the ‘Convergence’ Category

Music Project

In Convergence, Social Media on January 30, 2011 at 3:36 pm
Left to right: Steve Kilbey, Marty Willson-Pip...

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Over the last couple of months I have been developing a new music project.

It’s hard to say where an idea starts… But during the last year, let’s just say that the planets came into alignment and the ideas started flowing.

So 15 years after leaving the music industry, I signed a band. Several people have said to me, “are you sure this is going to be the next big thing?”. My answer is that when I first saw AC/DC I thought that they were a good band, but not the next big thing. When I saw InXs, I thought that they were a good band with good songs. When I saw Noiseworks I thought…  You get the picture? You see an act, and you hear the songs and you think that you see potential. That is the magic ingredient – “potential”. Read the rest of this entry »

Effective Marketing

In Convergence, Technology on January 23, 2011 at 7:30 am
Ray Kurzweil at UP Experience 2008.

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People invariably don’t understand how marketing works. Even marketers don’t understand.

They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product.

They think that if they shout louder, they will get their ideas across more effectively.

The reality is that they marketers are generally like an English-speaking tourist in a foreign country, lost and looking for their hotel, or a restaurant, or a bathroom. The urgency they feel to cut through is compelling. But the fact that they speak a different language doesn’t help. And if they speak louder, or put on a Monty Python German or French accent, it isn’t going to help them communicate with the locals, who think that this foreigner is not just ignorant, but mad as well.

We are all trying to sell or buy something. It helps if you understand and speak the local language.

However, even if you do, you have to find a way to cut through.

I remember my friend Ervin Grinberg telling me that sometimes in the crowded room the way to get through to people is not to shout louder than everyone else, but instead to go up to someone and whisper in their ear….
Read the rest of this entry »

How Flat World Economics Became The Grinch

In Consumers, Convergence, Economy on December 23, 2010 at 3:11 pm
Christmas in the post-War United States

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Over the last dozen or so years as consumers, as global citizens, and as human beings, we have been learning to live with the concept of a flat economic world.

This concept has been made possible fundamentally by the massive computing power being available at our fingertips. We may have forgotten how great it is, or just not realize what it means, so put it in the context of remembering that a new smart phone has more computational power than the first main frame computers that i worked on in the 1960’s when I was a computer programmer at a big insurance company. It is huge. Read the rest of this entry »

Macro Wikinomics

In Convergence on December 2, 2010 at 9:20 am
Net Change Week 2010 - The Provocation of Don ...

Image by mars_discovery_district via Flickr

This link takes you to an interview with Don Tapscott, one of the authors of Wikinomics and now Macro Wikinomics.

The thinking that is at the heart of his work and is also at the heart of mine, is that in a totally networked world almost everything that we have taken for granted as being key to the way that the economic side of life works, needs to be re-evaluated.

That doesn’t mean that capitalism as a concept disappears. But it does mean that many of the concepts of enlightenment thinking need to be re-appraised so that network theory and practice are incorporated into the models for rewarding people.

I am writing a paper on this (with assistance from Nick Martin – who is doing some additional research for me) with the intent of exploring how to bring together a number of areas of research that have been undertaken over the last few years. One of these areas that I think is quite interesting to weave into this topic is the research by James Treadwell, who is Professor of Criminology at the University of Leicester. His studies into the declining rates of certain kinds of crime in the UK and the causes, are interesting because the appear to show the dynamic nature of morality and regard for law, and the relevance of comparative price points of goods.

I shall be publishing some thoughts on this and why it is relevant to the content industry in future weeks.

More Digital Disruption

In Convergence on November 24, 2010 at 6:04 pm
Sydney City to Surf start 2005

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Here is an article that should really hearten all of the students who took my course earlier this year.

It is about the next area of disruption that is taking place – advertising. To be hones there are so many areas of business being disrupted now, it is like the beginning of the City to Surf race , where you see a mass of people bunched up all trying to break away from the pack.

Now finally people in advertising are starting to realize that you can’t just keep on with the old model in the hope that someone will come and save you. The new model is here.

What should be of interest to some of the students is that when they go into businesses, if they have the right attitude, they will find that rather than being the junior artisans in the business, who have to do the demeaning things that people used to have to do, they may find themselves rising fast through the ranks… But that possibility doesn’t come because you sit in the background and just do what you are told. It comes from having a serious understanding of what actually works. And only the best of the best have that level of intelligence and confidence.

Here is a quote from the article…

They’re all well aware that coding is now prized over copywriting and that a résumé that includes Xbox and Google is more desirable than one featuring stints at BBDO or Grey.

Step one of their therapy, of course, is admitting there is a problem. In this room where Swedish pastries litter a couple of Ikea tables, they have been told that their first assignment is to “put [their] digital stinky fish on the table.” So each supplicant finds some space on the floor and rolls out that big blank sheet of paper. Eventually, everyone writes something, and after a few minutes, the group gathers in a circle — a safe space — where one by one they voice their insecurities. The first person stands up. “I walk around in fear and loathing, dazed and confused,” he says. Another confesses, “I’m a person who’s petrified to fail.” One by one, they exhale the cold fears of an entire industry: “I feel like I’m standing here and there are a thousand baseballs dropping from the sky and I don’t know which ones to catch.” “I left my cushy job at a global agency. Actually, I didn’t leave; I was pushed out.” “I kind of feel like the digital world is a gated world. It’s wide open, but I don’t even know enough to walk in.” “This whole ‘collaboration, we’ll work together as a team’ breaking down of the creative director and art director team — I find it fucking difficult.”

Here Is Another Really Insightful Article..

In Convergence on November 7, 2010 at 3:58 pm
Howard Rheingold

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There are some brilliant minds out there… One of them is Howard Rheingold. He lectures at both Stanford and Berkeley and has real insight into convergence…

Here is an article that he wrote recently that anyone interested in how the world of communications technology and social engagement is evolving should read. Read the rest of this entry »