chrisgilbey

Archive for the ‘Consumers’ Category

The Colours Of Marketing In Tokyo

In Consumers on February 14, 2011 at 7:06 pm

Last year when I was teaching the BCM 301 class at UoW I talked a few times about the different colour palettes of marketing in the countries of the east.

I arrived in Tokyo this morning and was immediately blasted by the incredible difference in the colours of merchandising displays in Japan with those in Australia.

As I was looking at the displays I thought back to the idea of talking to people about them rather than showing them precisely what I meant. So I took some pictures today as I was walking around the Ginza and then in the Big Camera Store in Shibuya.

Look at the amazing blasts of colour that are used in Japan. Totally different to the way that colour is used in Australia, and different shades too…

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How Flat World Economics Became The Grinch

In Consumers, Convergence, Economy on December 23, 2010 at 3:11 pm
Christmas in the post-War United States

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Over the last dozen or so years as consumers, as global citizens, and as human beings, we have been learning to live with the concept of a flat economic world.

This concept has been made possible fundamentally by the massive computing power being available at our fingertips. We may have forgotten how great it is, or just not realize what it means, so put it in the context of remembering that a new smart phone has more computational power than the first main frame computers that i worked on in the 1960’s when I was a computer programmer at a big insurance company. It is huge. Read the rest of this entry »

A Philanthropic Business Model For Digital

In Consumers, Technology on December 6, 2010 at 8:10 am
This is a simple diagram known as a Business O...

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During the lecture series that I ran at UoW during the spring semester 2010, I gave one lecture that seemed to resonate with students more than any other.

This was the one about a new model for content distribution based on Philanthropy. I have now developed my thinking on this somewhat, and have written a paper entitled Rewarding Creativity Through Philanthropy – still in draft form mind you – and still requiring critique and additional thought. I am posting it here to initiate debate and feedback from you.

There is one key premise for this discussion in my opinion. It is that the monetization of digital content of any kind requires multi-party commercial relationships where the minimum number of connections in the commercial network is three and the maximum number is infinite. Its quite possible that two or more of the connections are provided by one party of course. Take Apple and its business model for the iPod, which is possibly the classic exemplar of this concept. Read the rest of this entry »

The Next Generation Of Media

In Consumers on November 22, 2010 at 3:05 pm
Income elasticity of demand showing how quanti...

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The next generation of media is going to be run by people who are revolutionaries.

And the people who run the big companies, those who are smart, anyway, know it. And they are scared shitless. Because finally the penny is dropping. Read this story from Fast Company about the vision from ad execs in Madison Ave about their own futures. Read the rest of this entry »