Murdoch’s New Paper

In Publishing on January 15, 2011 at 11:10 am
Image representing Rupert Murdoch as depicted ...

Image via CrunchBase

I read in the Sydney Morning Herald this morning that Rupert Murdoch has entered into a venture with Steve Jobs to develop a new iPad only newspaper which will cost subscribers 99 cents a week.

The problem with the model of course is that it completely ignores the fact that most people browse news across a flat line of media options rather than vertically under one masthead.

Time will tell whether it will work. My view is that this is purely a device by Murdoch to keep the analysts guessing, and to create some hoopla around the concept that Rupert will find the answer because he is the ultimate smart guy in the room. Reality is that he is a spruiker of his scrip and as long as he has a new sexy announcement can make yet another placement and raise new capital. In that regard there is no doubt that he has the biggest balls in the room. But smart…. we’ll see.


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